PR – Public Relations
What is PR? And how does it benefit YOU?
> PR & Media Strategy
> Content & Storytelling
> Media & Influencer Relations
> Product Communication
> Trade Fair Communication
> Corporate Communication
> Crisis Communication
> Media Planning
> Clipping
Public Relations (PR) is a communication strategy to share your news, stories and values with the world. Unlike marketing, PR is not mainly focused on promoting a product or service, but instead gives you the ability to manage your reputation and how third parties perceive your company. PR addresses not only potential customers, but allows you to precisely target various stakeholders such as media, business partners, developers, investors or employees.
PR is not just about sending out press releases. It is about creating engaging content, building relationships with journalists and influencers, and measuring the impact of your PR activities. We ensure that your company, product and/or service get featured in those valuable editorial articles – which become a key element in your overall marketing strategy.
To make your story visible in your target industries, we divide our expertise into three fields of action: Project Management, Content Creation and Media Relations.
Public Relations (PR) is a communication strategy to share your news, stories and values with the world. Unlike marketing, PR is not mainly focused on promoting a product or service, but instead gives you the ability to manage your reputation and how third parties perceive your company. PR addresses not only potential customers, but allows you to precisely target various stakeholders such as media, business partners, developers, investors or employees.
PR is not just about sending out press releases. It is about creating engaging content, building relationships with journalists and influencers, and measuring the impact of your PR activities. We ensure that your company, product and/or service get featured in those valuable editorial articles – which become a key element in your overall marketing strategy.
To make your story visible in your target industries, we divide our expertise into three fields of action: Project Management, Content Creation and Media Relations.
As we specialize in tech B2B PR for engineering and industry, our main channel to give you a voice are relevant trade journals and specialist media including their respective e-papers, e-journals, newsletters and social media. Each target industry has its own jargon and preferred type of content. Our editors are experts in their respective fields and easily adapt to these standards.
Depending on the message you want to spread and the stakeholders you want to address, we’ll select the suitable text genre with you:
Success Story – Featured Article – Product Announcement – Home Story – Trade Fair Report – Case Study
Even the greatest story is not perfect without a complement of images and photos that show your product or service in action. That’s why, besides writing target-group-specific articles, we also select and edit expressive visuals that perfectly top off your media presence.
Our media relations specialists keep an open line to the editorial departments of the various media. At the beginning of your campaign, they tailor our media strategy to your national or international target audiences and identify the relevant media to address with your press release.
Over the course of several weeks, we offer your article to selected media and handle all incoming requests – be it answering further inquiries, adjusting the text or shifting the focus according to a specific journal’s main topic. This way, we make sure that your actual placement in those trade journals and specialist media fits perfectly into your overall marketing strategy.
We specialize in comprehensive articles for B2B trade magazines and specialist media. Our editors’ mission is to “translate” your complex and highly technical product or service for the general public in your target industries.
To create content that truly represents your product and, at the same time, has high chances of being published in relevant trade journals, our experienced editors work in a journalistic capacity. This includes extensive research as well as interviews with your product developers and, if the opportunity presents itself, with one of your customers, to give the article a personal and persuasive touch.
Trade fairs are a powerful way to showcase your business, products, and services to a large and relevant audience – just don’t forget to communicate your trade fair activities!
Getting your company featured in the media coverage before and after the respective trade fair will draw the attention to you and enhances your brand awareness. Trade fair PR is a smart way to leverage the benefits of trade fairs as a marketing tool and achieve success in the global economy. We’ll help you motivate your employees and create memorable experiences for your visitors.
Strategic corporate communication is not a one-off activity, but a continuous process that requires coordination, consistency, and creativity. You need to communicate the right message, through the right channels, to the right people, at the right time – both internally and externally.
Complicated as it may appear, engaging in strategic corporate PR will significantly enhance your brand reputation. Besides, we don’t let you down with this colossal task: With our 30 years of PR expertise under our belt, we’ll help you build lasting trust and loyalty among your stakeholders.
There’s never good time for a crisis. However, when a crisis strikes, you need to react with lightning speed to take charge of the scenario that could damage your image. You also need to take control of the narrative and shape it in the most favourable light.
Crisis PR allows you to communicate effectively with your stakeholders, media, and public. You can defuse the situation and potentially turn a minus into a plus. Professional crisis communication is not a luxury, but a necessity. You never know how a crisis will affect your bottom line – but we’ll make sure that you don’t lose trust, credibility, and market share. Don’t gamble with your reputation!
To be featured in editorial articles is more valuable than any paid ad you could run: Your story is perceived by its readers as authentic, and you are portrayed as an expert in your field.
Nevertheless, you can complement your media presence and thus support your brand through the targeted placement of strong ads. Our media relations specialists support you there, too: They take care of media planning, recommend the best placements, and book the desired ad at your call.
Once the campaign is in motion, you receive detailed updates on a regular basis. This gives you the means to monitor our activity – and permits us to permanently review and optimize your ongoing campaign. As part of our clipping service, our media relations specialists seek feedback directly from the editorial offices, document all publications, sort the figures and provide high-resolution scans.
Upon the successful completion of the PR campaign, the project manager sums up your media presence and coverage in an in-depth final PR report. It includes all relevant figures such as the number of publications, the circulation of the media and the Advertising Value Equivalent (AVE) in order to allow you to neatly evaluate your Return on Investment (ROI).
01
You’ve developed an ingenious new product, but word has yet to get out?
02
You want to contribute to the public tech-discourse, but still need to be widely acknowledged as an expert in your field?
03
You’ve already built a stable customer base, but want to access new target groups?
Our PR specialists make sure that you are heard.
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